Evita Ellis

Founded by Dutch designer Evita Ellis, whose career spans Louis Vuitton in Paris and Gucci in Rome, the brand sits at the intersection of jewellery and handbags, translating gemstones into accessories crafted entirely by hand in Rome.

At Louis Vuitton, she worked as a fabric designer and developer in the WRTW department, before returning to Rome, and later Milan, to take on the same role at Gucci's MRTW division, focusing on runway collections. That experience shaped her belief that material, execution, and authenticity are what make something truly meaningful. She began searching for new ways to interpret what makes a product meaningful, and drawing on her background, she arrived at gemstonesthe pinnacle of natural materials, precious not only in cost, but in their uniqueness.

She began experimenting outside of work, curious after spotting a bag made from plastic beads. She started building her own in the evenings and on weekends; however, unconvinced by the material, she swapped it for natural stone beads instead. The shift changed everything the shape, the weight, the feel in the hand. It was enough to convince her to leave Gucci in 2025 and pursue the idea full-time, launching the brand in June 2026.

The brand became a collision of two worlds: a collection of objects that function like handbags but read as jewellery the intersection of practicality and preciousness. At the center of every piece is the stone itself. Each one is naturally different in colour, texture, and pattern, shaped by a geological process that never repeats, which means every bag is inherently unique and highly personal to the wearer.